Current limitations of the smoothie and juice segments (Smoothie King and Jamba Juice for example) require a time consuming combination of parking your car, entering the store, placing your order and waiting up to 15 minutes for your order to be delivered. Some are starting to add a drive-thru to their stores where possible, but it may be too little, too late.

Additionally, the very high calorie counts of their products are forcing them to adjust menus to accomodate knowledgeable customers. They are demanding healthier alternatives, delivered faster and more conveniently.

Competition struggles with several major issues: finding and retaining qualified employees, operational and system ineffiencies, and increasingly, the effects of government regulation on restaurant profitability. Failing school systems, workers’ “entitlement” mentality, combined with the introduction of health care reform, requires changes in the basic structure of how restaurants operate.

The New Automation Revolution

We will develop an automated system that selects the ingredients from a “wall” of product options, blends and serves the products in seconds. We will speed delivery, significantly reduce fresh product waste and reduce labor costs all at the same time. By combining better, healthier products, technology and automation we have solved THE key problems in this market segment: consumer demand for healthier products, delivery speed and labor costs.

Healthier Eating Habits

Additionally, increasing awareness of general overall heath (and the impact of healthcare cost mandates) in the United States are making people more aware of the importance of eating a healthier, more nutritionally balanced diet. Smoothie King products have extremely high calorie and sugar contents. While having some decadent choices, most of Jonny Strawz drink options will be healthier, have lower calories and reduced sugar content than all of our competitors.

Reduction in Time Allowance for Meals

The population’s time limitations have created a situation where stopping to eat a healthy meal seems nearly impossible. In addition to focusing on fresh and healthy options, Jonny Strawz can focus on the convenience of a very fast double drive thru solution.

The Automation of Food Prep

Each flavor ingredient is segmented in a chilled Automated Ingredient Mixing System (AIMS) and dispensed based on the menu ingredient list in the restaurant software system.

Because of the wide variety of ingredients available, menu additions are as easy as programming a new combination in the software and pushing it out to the units. Combined with an automated sign system, nearly everything within the unit can be either automated or controlled from a central IT hub.

Plus, by reducing the number of employees, we can increase the quality of employees by providing better pay, benefits and work environment.

Product Categories – All Non- Alcoholic

The basic ingredients for the system consists of filtered water for ice, high end Greek yogurt, high end ice creams, milk and milk alternatives (soy, almond), fruits and vegetable ingredients, upsell “add ins” such as protein shots, wheat grass, coconut water, vitamin B-12 and more